Foto: Carolina Romillo
Hi, I’m Heidy Castillo.
I’m a Cuban-German Art Director and Strategic Designer with over 16 years of international experience helping creative founders, artisan brands, and cultural producers bring their ideas to life — visually, strategically, and with depth.
My work blends structure and soul: strategic clarity meets refined aesthetics.
I create design systems that not only look premium but communicate with purpose — helping you express your value, attract the right audience, and grow with confidence.
How I Work
Every project is a conversation between strategy and creativity. Whether it’s a brand identity, an investor deck, or an ongoing creative partnership, I combine clear process, thoughtful storytelling, and hands-on execution.
My multicultural background — fluent in English, Spanish, German, and Italian — allows me to collaborate across markets and cultures with empathy and precision. Having worked with clients throughout Europe, the US, and Latin America, I understand how to craft brands that resonate globally yet feel personal.
What I Offer
I help clients grow through three complementary service areas:
Brand Identity & Launch Design — From logo to launch materials, I craft premium visual foundations that reflect your values and make your brand unforgettable.
Visual Strategy & Pitch Materials — Decks, dossiers, and publications that turn complex ideas into compelling, persuasive visuals.
Creative Direction & Ongoing Support — Long-term partnerships providing strategic design, campaigns, and content consistency month after month.
Each service is available in structured packages — clear, modular, and tailored to your needs.
Let’s connect!
If you’d like to discuss your project or receive a PDF overview of my services and packages, get in touch — I’d love to hear what you’re working on.
hello@heidycastillo.com