Client: Theater an der Parkaue, Berlin
2017
Concept, logo, layout
2017
Concept, logo, layout
Theater an der Parkaue is Berlin's national youth theatre and a major player on the international children's and youth theatre scene. For more than two years, the theatre had been under renovation. To mark its return, the theatre was in need of a fresh new look.
We took on the task in a team of four designers. The logo was updated and the theatre was given new fonts, colours and in general a new image characterised by wildness and artistic experimentation in the urban jungle of Berlin.
The photos of the repertoire season were taken by Maxime Ballesteros.
Old and new logos.
One of my main tasks in the team was to redesign the logo.
Using the Roboto typeface as a basis, I redesigned most of the letters and the airplane to match the characteristics of the typography.
